Relation Between Globalisation and Media

The modern multi-cultural world began to exist when its people took part in the series of transformation to co-exist independently and creatively. Globalization is a process that is more than often looked from economic eyes but in reality, it encompasses many facets and has multiple dynamics.

When globalization came into existence, increasing acts of communication was its primary goal. Without appropriate communication, invention and innovation cannot take place and even if it does, it has a very short life.

The number of multi-cultural cities is ever increasing, and people are rapidly becoming multi-local. People tend to identify themselves with what has been coined as “Glocal.”

Cultures are becoming homogenMedia_corporation_interlocks_-_2004ous and are imbibing a food and lifestyle habit that doesn’t put them in one box of culture. For example, sushi is easily found in any part of the world and so is Pizza.

Awareness regarding racism and cultural imperialism is on all time high, and people have become more tolerant towards understanding cultural diversity. This socio-philosophical development is contributing to the formation of a transcultural world. Globalisation is enforcing transcultural communication.

However, in the process there are quite a few limitations and these limitations have cropped up because of ignorance and lack of will in understanding the cultures for what it stands for. Globalisation, mass-produced media culture, and transcultural communication: these are indeed the progressive paradigms of the evolving world, but if the approach to these processes is ill-informed or if the intention is solely economic integration, then much damage is done to the indigenous culture.

In Transculturalism, different worlds due to the process of globalization come together to create a new cultural identity on the basis of the old ones wherein both the amalgamated cultures are treated equally, and none is considered the dominant culture irrespective of the power and population. However, when one culture takes elements from other culture and changes its meaning entirely to suit to its needs and desire, then that is mishandling of cultures. This process of mishandling and mistreating elements of culture is called cultural appropriation.