Media Literacy is one of the most important dimensions of media world. It involves raising the bar of media education among the different sections of society. Once upon a time, people blatantly believed in all that the media had to say! Now, with a multiple range of media literacy programs, people are able to analyse, evaluate and create media. Such programs aim to establish the art of critical analysis among the general public and media consumers.
Media literacy helps people in raising important questions to the media and people in power. In a world where everyone blindly believes the media, consent is easily manufactured from the public in the favour of the capitalist, profit making individuals. For the longest time, people were brainwashed by the media conglomerates. Since a few decades, media literacy programs have been able to raise awareness among the mindless consumers of information. People have been able to see through the biases, misinformation and the process of manipulation, thus demanding media agencies to exercise a higher level of transparency. Media literacy acts as an advocate for media justice.
Simultaneously, media literacy also helps one in understand the power of media as a tool. Media tools can be used to bring about necessary changes and if done rightly, it creates history. Across the world, students and adults are given media literacy programs through multiple media platforms itself. The aim of these programs are to create a pool of conscious mind, and motivate individuals to create media to further propagate the messages in public service.
People are made to take into consideration the importance of spreading the media literacy programs. It is one of the reason that media related knowledge and information is extensively being discussed in schools and universities across the world. In an ideal world, no individual should be brainwashed by the contents of the media.